- 9 May 2023
Can There be Too Much Sport?
The Masterclass Can There be Such a Thing as Too Much Sport? featured IMG Media’s Adam Kelly who pointed out that the idea of too much sport is often confused with a push for greater value in a crowded and difficult market.
“The question of quantity is about the growing complexity of the battle for people’s attention. With so much activity and so many new entrants in the sector, maximising returns for the stakeholders is all about market share, and that in turn is about understanding fans and their habits,” Kelly said.