Take your seat in the new open space speaker presentation and Masterclass session area at Speakers Corner and get the latest industry insights to complement your business meetings at SPORTEL.
Through a series of engaging Masterclasses and keynotes, SPORTEL will dive into developing and parallel ecosystems emerging at or new to SPORTEL, to explore new business and partnership opportunities.
Areas such as esports and sportstech open up new and next gen fan bases, with direct-to-consumer, personalised and immersive fan experiences unlocking potential new revenue streams to drive the industry, your partnerships and ultimately your business forward.
As well, a cross-section of innovative presentations and expert panels ranging from 20 to 45 minutes, will take the stage to share the latest sports media and technology industry insight and key innovations important to the SPORTEL community.
Avoid the queues on DAY 1. Stop by to print your badge and collect your badge holder onsite, (or just to say HELLO to the team).
It's GAME DAY. Welcome to SPORTEL Monaco
Esports Case Study
We'll try to figure out how a national League of Legends league has become in 2 years the most followed European esport league through the insights of the publisher, Riot Games, the tournament organizer, Webedia, a brand involved in the league as a main partner, but also a participating team the day after the 2021 Grand Final on the stage of the Grimaldi Forum. The panel will be hosted by Laure Vallée, a member of OTP the official broadcaster of the LFL.
Esports Masterclass 1
A spotlight on and discussion around the 'crossover' trend for 'traditional sports' and esports. Hear from our expert and opinionated panellists from both communities on how this shift unlocks exciting new and mutually beneficial partnerships for content owners, broadcasters, brands, digital platforms, agencies and data and technology providers. New audiences and opportunities for both communities can be opened up if the crossovers are delivered well, and as the lines blur between tradition and innovation.
Esports Masterclass 2
This panel will address the differing data challenges in sports and esports, from commercialization of said data through to the technical logistics and challenges; i.e. receiving the and processing it in a way that is both accurate and usable, in good time. The potential for data utilisation for improved story telling, betting and coverage due to the amount of data points across esports titles and matches is undeniably huge, but there are hurdles to overcome. This panel will discuss and debate all this and more!
Telstra Broadcast Services Session: America's Cup 36 - In Conversation with Stephen Nuttall
The 36th America's Cup is the most watched America's Cup in history, with the AC36 events held in New Zealand attracting a record viewership of 941 million people globally and delivering significant value for the sponsors and hosts of the 36th America's Cup, with a Total Gross Media Value of over NZD$1.4 billion for the event, teams, hosts and sponsors. The aim of the 36th America's Cup's global media coverage was to inspire new fans and grow the sport of sailing and the America's Cup. Despite the many challenges of holding an international event during a global pandemic, the America's Cup team delivered an outstanding experience for sailing enthusiasts and sports fans in New Zealand and around the world. Please join Telstra's Anna Lockwood in conversation with Stephen Nuttall from the 36th America's Cup team for a behind the scenes look at this successful event delivery followed by an interactive audience Q+A.
SPORTEL Media Rights Masterclass
Join this engaging panel as a follow on from SPORTEL+ eTALKS, brought to you by influential sports content owners, buyers, sellers and partners who will share their expert insight on navigating and negotiating rights deals during the still on-going disruptive climate and their keys to success. How are strategies adapting to both the unforeseen on-going pandemic, alongside the foreseen but seismic growth in online content and fragmented markets. Has the bubble burst ?
The ceremony will present each of the nominated programmes to the public. The winners will receive their awards on stage from the sporting champions in attendance, and the audience is assured moments rich in sporting emotion. One of the best moment of the evening is also the SPORTEL Awards red carpet, starting at 6pm, on which numerous international and national sporting celebrities will pose in front of the gathering of photographers. Places are limited. To attend the SPORTEL Awards Ceremony, please contact: email@example.com - upon seats available Dress code: Cocktail attire.
1 DOWN, 2 TO GO. Full Focus for DAY 2
Tackle Piracy Using Intelligence and Get a Clear ROI
Today's video pirates are increasingly sophisticated players who are continually upping their game with robust, savvy operations and smart technologies to exploit vulnerabilities at every link of the distribution chain. With a blend of human and digital intelligence, it is possible to build a comprehensive and detailed picture of the complex and constantly evolving pirate ecosystem. We can use this to crack the criminal mind-set, upset the economics of their business models, and identify emerging trends in preparation for the next wave. Anti-piracy technologies, policies and legal frameworks are all informed by this deep intelligence: This ensures that as an industry we adopt the right strategies and technologies to combat the growing piracy threat. And importantly we can measure success in tackling it too.
How to Increase Profits and Drive Brand Recall in Sound and Music, Pre, During and Post a Global Pandemic
Rather than using generic music for all it's communications to their fans - some sports brands such as FIFA, UEFA, English Premier League, Ajax, Fox Sports, Eurosport etc instead, have invested in a strategic approach to sound and music. This strategic approach has resulted in significant cost savings, a stronger emotional brand affiliation and recognition but more importantly, driving quality. Find out how global creative music agency MassiveMusic have helped brands to stand-out whilst futureproofing them for years to come especially during and post the pandemic
How to Start a Premium Live Sport Multi-Screen Media in Only a Few Weeks
The spotlight will shine on the latest product innovations or sharing of industry knowledge, through stand-alone presentations or high-level expert panel debates between colleagues, partners or clients, during these sponsored speaking opportunities. Join us at Speakers Corner for these not to be missed these take home insights from the SPORTEL community.
SPORTEL OTT & DIGITAL Media Masterclass
Current trends and future strategies for broadcast have accelerated two fold due to the impact of COVID and OTT and streaming dominating the scene. Though cable is insisting it will never go away, traditional consummation of sports is changing exponentially with content owners selling their rights to broadcasters, while growing revenue by connecting directly to a new generation of tech savvy audiences through subscription based streaming platforms offering personalised, added value content. Where will this strategy lead and how does this model work? Will consumers ultimately be able to and indeed ready to pay for multi packages to follow their favourite sports?
Presented by Javier Tebas, President, LaLiga
Join Javier Tebas President of LaLiga for a visionary session presenting what's new at the legendary Spanish league.
It ain't over till the fat lady sings. Enjoy the last day of SPORTEL Monaco 2021.
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