After being one of France's most awarded copywriters, Gilbert Scher becomes Creative Director at TBWA.
In that time he receives various Lions, notably for brands like Samsonite, Dunlopillo, De Dietrich, Barilla.... He joins DDB in 1990, where he's elected Best Creative Director of the Year in 1991 and 1992 (CB News Hit Parade).
In 1992, with Christophe Lafarge, he opens Euro-RSCG Scher Lafarge, winning numerous awards with the Citroen account. Later they open their own agency, Enjoy - an independent agency that will be part of France's Top 5 most creative agencies for six years in a row.
In 2001 he joins the Havas Group again and becomes Co-chairman of H and International Creative Director on the Citroen account.