SportelAsia and Eurodata TV Worldwide have joined forces in order to reward the sports events who deliver the highest ratings in the Asia-Pacific area.

David Tomatis, SportelAsia C.E.O., and Jacques Braun, Eurodata TV Worldwide Vice-President report that this 1st « Asian/Pacific Sport TV Audience Award » will be designated by viewers themselves through the sum of the audience delivered across 15 countries.

The winner will be the event that gathered the highest number of viewers in 2009, in 3 territories at least.

Events in competition for the title of the most-watched sport event are:

• Football - “2011 AFC Asian Cup Qualification”
• Basketball - “2009 FIBA Asia Championship”
• Cricket - “2009 Twenty20 International”

These nominees reflect the occidental influence on the Asian sport culture with the Old Europe’s football, the Commonwealth’s cricket and the North American basketball.

The nominees were pre-selected among the twenty best performing sports events 15 countries, i.e. 1.7 billion potential viewers.

The winner will be announced at the opening cocktail of the SportelAsia, Monday 8th March 2010 in Singapore.

Scope of Survey : Australia (Regional TAM), China, India, Indonesia, Japan, Kazakhstan, Malaysia, New Zealand, Pakistan, Philippines, Singapore, South Korea, Taiwan, Thailand, Vietnam.
 

About Eurodata TV Worldwide
Created by Médiamétrie, Eurodata TV Worldwide distributes programming and audience information, based on its partnership with the national institutes operating people meter systems throughout the world. Today, Eurodata TV Worldwide’s database contains more than 2000 channels in more than 80 countries and provides an exhaustive amount of daily program information including: content, production, international distribution and the audience levels for targeted programs, all data emanating directly from the relevant authorized institute based in each country around the world. These data provide a range of services which help in the decision-making process of international professionals within the audio-visual world like producers, distributors, broadcasters, copyright organisations, sponsors, etc.

About Médiamétrie
Remember that Médiamétrie is the French inter-professional company which measures the audiences of both audio-visual and interactive mediums. It’s aim is to ensure audience and performance measurement for the audio-visual and interactive medias and in addition to attain the high level of quality to be the unique professional reference for all the market players with the general consensus. Médiamétrie was created in 1985, and has developed it’s Television, Radio, Cinema, Internet and New Media activities in France and abroad.

Press contacts :
Laure Osmanian Molinero - Tel: + 33 1 47 58 97 55
E-mail : losmanian@mediametrie.fr

Nelly Dubner – Tel : +33 1 47 58 97 26
E-mail : ndubner@mediametrie.fr
www.mediametrie.fr

Virginie Zeghdar -Tél .: + 377 93 30 41 38
E-mail : press@sportelmonaco.com
www.sportelasia.org

For further information, please contact:
Florent Simon – Tel.: 01 71 09 93 07 – Fax: 01 47 58 64 24
E-mail: fsimon@eurodatatv.com / Sport Product Manager
www.eurodatatv.com